Barbie is back, and she’s classier than ever! Pomelo Fashion, the top omnichannel fashion platform in Southeast Asia, is pleased to announce its third partnership with Barbie™. The new Barbie™ x Pomelo collection is created to empower and inspire all #PomeloGirls to embrace their individuality. Diversity and inclusivity are both core values of these iconic brands!
Pomelo continues to draw inspiration from everyone’s beloved doll and cherished fashion icon on the heels of the success of the previous two launches. The third collection plays with glam-inspired outfits through voluminous silhouettes, elevated trims, sparkly ensembles, and city pop graphics – encouraging women to embrace their individual styles. The first collaboration celebrated self-discovery and expression through fashion, while the second launch highlighted elegant silhouettes reimagined with a feminine flair.
The 36-piece collection uses a vibrant color scheme to give various styles, from traditional feminine forms to streetwear-inspired patterns. Essential items include knitted and tweed shirts, short and sweater dresses, and Pomelo’s recognizable bright co-ord sets. Each is accented with touches like the classic Barbie™ motif embossed buttons or distinctive monogram print. To continue Pomelo’s dedication to sustainability through its “Down to Earth” project, a few pieces are also made of recycled polyester and sustainable cotton.
The Barbie™ x Pomelo Collection is available on the Pomelo app via iOS and Android, online at pomelofashion.com and in-store at 1 Utama. Prices start at RM71.90. While stocks last.
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