Once considered a fringe dietary pursuit, the plant-based lifestyle is now a movement that is rapidly growing, especially in Malaysia. Whether motivated by sustainability efforts, animal rights or health initiatives, consumers are becoming increasingly mindful of their health, their family’s well-being and the planet’s as well, reshaping consumption and purchase habits worldwide.
Among the big players in the local plant-based food market is the new kid on the block, HAPPIEE!™, which offers a range of nutritious bites for anyone seeking to live sustainably through nourishing plant goodness! It’s dedicated to evoking positivity, inspiring active lifestyles, and bringing you nutritious meals without compromising on taste or texture.
HAPPIEE!™’s versatile and nutritious plant-based products are made to complement home-cooked feasts, and tasty restaurant delights, making it easy for you to embrace a plant-based diet. In turn, you can do your part to reduce your carbon footprint, without giving up tasty food!
Created by Growthwell Foods Innovation and R&D centre, HAPPIEE!™ features a diverse range of plant-based options – from seafood made of konjac, such as Fishiee Sticks and Fishiee Patties, to soy-based Chickiee Popcorn and Chickiee Nuggets. Their innovative seafood and meat-alternative products are perfect for everyone – from millennials on the go, to health enthusiasts and kids and families. Konjac is naturally free of cholesterol, high in fibre and low in calories. It helps lower blood sugar level and reduces cholesterol levels as well. Soy beans contain omega-3 fats – essential polyunsaturated fats – which are linked to a lower risk of cardiovascular disease. Soy beans are a great source of vitamins and minerals, which include B-vitamins, iron, zinc and an array of antioxidants.
HAPPIEE!™ Fishiee Sticks & Fishiee Patties Made With Konjac
HAPPIEE!™ Fishiee Sticks, RM24.90
HAPPIEE!™ Fishiee Patties, RM15.90
HAPPIEE!™‘s Fishiee is made of konjac that is naturally free of cholesterol, high in fibre, and low in calories – and most importantly, tasty! The Fishiee Sticks and Fishiee Patties are great for snacking on and complementing your home-cooked meals – think Fishiee burgers, Fishiee sticks Katsu curry, and other delicious dishes perfect for all occasions.
HAPPIEE!™ Chickiee Popcorn & Chickiee Nuggets Made With Soy
HAPPIEE!™ Chickiee Popcorn, RM24.90
HAPPIEE!™ Chickiee Nuggets, RM24.90
HAPPIEE!™‘s Chickiee is made with soybeans that mimic the taste of meat, but is a nutritious and delicious alternative to meat. Enjoy nibbling on Chickiee Popcorn and Chickiee Nuggets while having a picnic or at home. You can also try simple recipes like Sweet and Sour Chickiee Popcorn and Chickiee Nuggets with Duo Dips. A great snack for both adults and kids alike, these yummy bites will help you eat well and feel good.
HAPPIEE!™ is now available at selected AEON Supermarkets and will be introduced to more retailers, restaurants and eateries across Malaysia by the end of 2022:
AU2 (SETIAWANGSA) STORE
BANDAR DATO’ ONN STORE
BANDAR PUCHONG STORE
BANDAR SUNWAY STORE
BANDAR UTAMA STORE
BANDARAYA MELAKA STORE
BUKIT INDAH STORE
BUKIT TINGGI STORE
CHERAS SELATAN STORE
IPOH KLEBANG STORE
KOTA BHARU STORE
MID VALLEY STORE
PERMAS JAYA STORE
SEREMBAN 2 STORE
SHAH ALAM STORE
TAMAN EQUINE STORE
TAMAN MALURI SHOPPING CENTRE
TEBRAU CITY STORE
WANGSA MAJU STORE
For more information and recipes, visit HAPPIEE’s Facebook, Instagram and website.
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