CHARLES & KEITH, the go-to label for stylish footwear, handbags, and accessories, has announced ITZY as its newest global brand ambassador! ITZY kicks off their appointment by fronting the brand’s Fall 2022 campaign, debuting this season’s key style, Lula patent bags and shoes, fresh off the release of their comeback album CHECKMATE. The campaign uses a distinct visual language that is confident and commanding, capturing Lula’s high gloss attitude and ITZY’s magnetic presence. A celebration of freedom and authenticity, the girls demonstrate how they stay true to their style whether on- or off-camera.
The girls are the beacon of pop culture: music artists, social media sensations, and arbiters of fashion. Known for their breakout anthems such as “DALLA DALLA” and “ICY,” they had one of the biggest Billboard debuts for a new K-pop act, and have since had multiple hit singles. ITZY constantly empowers their fans to express themselves and live boldly with an authentic and unapologetic spirit, with themes of independence and self-love running through their lyrics.
“It’s an honour to be introduced as the new global brand ambassadors of CHARLES & KEITH! We’re so excited for this new relationship as we’ll be able to show our unique chemistry, and the many new sides of ITZY with the brand,” said ITZY. “Please stay tuned for more ITZY and CHARLES & KEITH moments in the future!”
“We could not be more thrilled to have ITZY join the CHARLES & KEITH family as the newest face of our brand,” said brand co-founder, Keith Wong. “As the voice of a new generation, the ITZY girls aren’t afraid to be true to themselves, and that’s what makes them the perfect addition to our family.”
The campaign featuring ITZY officially goes live on 16 August 2022, and the fall collection will be available in retail stores and on CHARLESKEITH.COM soon.
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