“Diamonds are a girl’s best friend” is a phrase that resonates with any woman. Seeing a precious gemstone glittering and sparkling on any part of our body brings a great sense of gratification. The more brilliant the diamond, the better – it’s as if we can see its shine from a mile away. However, to acquire that gleaming and bright brilliance, a diamond’s cut must be flawless – and flawlessness is synonymous with the Love Diamond.
When studied under a microscope, The Love Diamond has 57 precisely matched facets and exposes eight flawlessly symmetrical ‘hearts’ and ‘arrows.’ The Love Diamond stands out from other diamonds due to its outstanding glitter and brightness, which is attained by cutting-edge accuracy and rigorous polishing.
However, just because a diamond is dubbed a “Love Diamond”, that doesn’t mean it is meant to be worn only on special occasions like weddings and anniversaries. The Love Diamond has now evolved to be suitable for any occasion, even as a day-to-day accessory – and it’s exactly what local jeweller, SUEN, is campaigning for with its newest collection, The Love Diamond.
“Diamonds have traditionally been reserved for special occasions such as anniversaries and engagements, with the conventional undertone of elegance defining most designs. In recent times, however, diamonds are seeing a revival through edgy, pairable designs, which can be more suitably worn with everyday outfits.” – Lee Sze Suen, CEO of SUEN.
The latest collection aspires to change the way diamonds are perceived and worn by being high-quality, while attainable. The Love Diamond’s current collection is inspired by traditional designs with a contemporary look, and it includes a variety of styles, ranging from simple stud earrings to bolder diamond jewellery.
The collection’s call to action is to make luxury a habit, and with its diverse selection of styles, achieving ‘everyday luxury’ and sophistication has never been easier. The Love Diamond’s current collection, purposefully designed with real diamonds, will appeal to women (and men) who demand both style and quality on a daily basis.
A sophisticated collection of modern, easy-to-wear items embellished with the finest diamonds!
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