Leading international travel and lifestyle brand TUMI recently unveiled its 19 Degree Aluminum Briefcase, which is featured in Sony Pictures’ upcoming original action thriller, “Bullet Train”, premiering exclusively in theatres.
In the film, Ladybug is an unlucky assassin determined to do his job peacefully after one too many gigs gone off the rails. Fate, however, may have other plans, as Ladybug’s latest mission puts him on a collision course with lethal adversaries from around the globe – all with connected, yet conflicting, objectives – centering around the TUMI 19 Degree Aluminum Briefcase on the world’s fastest train. The end of the line is just the beginning in this non-stop thrill-ride through modern-day Japan from David Leitch, the director of Deadpool 2.
Based on the book by Kotaro Isaka, Bullet Train stars Brad Pitt, Joey King, Aaron Taylor-Johnson, Brian Tyree Henry, Andrew Koji, Hiroyuki Sanada, Michael Shannon, Benito A Martínez Ocasio and Sandra Bullock.
Leading up to the film’s theatrical release in Malaysia on 4th August, TUMI will be activating an integrated marketing programme that includes a global red-carpet premiere and a variety of digital and in-store promotional activities.
“There was only one luggage brand which had enough style to fit in with the film’s all-star cast, as well as the durability that could go head to head with an ensemble of assassins on one of the world’s fastest trains – and that was TUMI, which perfectly fits in with this edgy, action-packed film,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment.
Equally striking from a distance or at close range, the TUMI 19 Degree Aluminum Briefcase boasts a sleek, aluminum crafted exterior with bespoke design and durability top of mind. This limited-edition briefcase features a “Bullet Train” patch card pocket with the “Bullet Train” logo in addition to a branded luggage tag.
Through the TUMI “Bullet Train” collaboration, only 150 limited-edition briefcases will be available starting July 20th worldwide across select TUMI stores and TUMI.MY. For those unable to get one of these limited TUMI collector’s items, they can visit TUMI.MY to shop the full TUMI 19 Degree Aluminum collection, which is highly durable, and boasts a modern silhouette with fluid-looking, strategically contoured angles.
“TUMI is synonymous with quality, durability, toughness and is always looking to the future for inspiration. As the screen writers and director started laying out what the environment would look like in the film, TUMI was at the top of their list. They looked to TUMI for a hero case that has the aesthetics and durability to be able to surpass the battles that ensue throughout this epic journey,” said TUMI Creative Director, Victor Sanz.
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