We love a brand that cares for nature as much as it does for its business. All the better when it’s a beauty brand – yes please, We Stan You! Garnier Malaysia recently launched its Nationwide School Education Programme under its Green Beauty Initiative in an effort to reduce plastic pollution in our country.
Garnier kick-started the campaign at SMK Darul Ehsan, Selayang – and what better way to educate the younger generation on nature than launching it at a knowledge-filled place – a school!
Green Beauty is Garnier’s global initiative of a thorough approach to sustainability. An ambitious commitment that targets to dramatically reduce Garnier’s overall environmental impact by 2025. Its sustainability goals include ensuring all products are made with zero virgin plastic; and changing the packaging to ensure all materials are recyclable, reusable and compostable. Taking green measures at every step of the brand’s value chain, Garnier aims to be a carbon-neutral industrial site by 2025.
To boost this initiative locally, Garnier Malaysia, in partnership with MNS, will be carrying out educational school programmes to raise awareness among 1,000 teachers and thousands of students on the topics of recycling, upcycling and ways to tackle plastic pollution. A truly laudable initiative by Garnier Malaysia!
Since SMK Darul Ehsan is known for its many green initiatives among students and communities, Garnier was proud to have the launch at their school, attended by I.S Shanmugaraj – Executive Director of the Malaysian Nature Society (MNS), Puan Hajah Marpuaton binti Sastero – Deputy Director of School Management Sector, Selangor State Education, and Hanane Saidi, General Manager of Consumer Product Division, Garnier Malaysia.
“Through our Garnier Green Beauty Initiative, we hope to make an impact, regardless of how big or small to ensure that we too, as a sustainable beauty brand do our part for the environment in the long run. And we believe in the power of education and that this nationwide school programme will nurture and cultivate little environmentalists who will be our next generation Green Heroes for a cleaner, greener Malaysia.” – Chris Chan, Head of Garnier Malaysia.
When I.S Shanmugaraj was invited on stage he said that:
“The nationwide school education programme is in line with our direction and ambition towards educating students to spark their interest towards recycling and plastic waste management. These workshops are a fun and interactive way to introduce such topics to school children and we are pleased to have Garnier Malaysia onboard with us towards realizing a greener environment and sustainable future.” – I.S Shanmugaraj, Executive Director of Malaysian Nature Society.
This brilliant effort will be carried out through workshops with the schools’ environment clubs to further raise awareness and educate students on this matter.
Towards the end of the ceremony, an elegant scenic mural – created by talented SMK Darul Ehsan students, alongside an artist – using recyclable items, was revealed, and honoured guests were called to place bird stickers on the mural to symbolise healthier nature.
In addition to this nationwide school programme, Garnier Malaysia, together with MNS, have plans to organise five beach clean-ups at selected locations in the country, with the first clean-up carried out on the 25th of May at Pantai Remis in Kuala Selangor, with a total of 80 participants who joined hands in clearing up the long stretch of beach.
All in all, this amazing and considerate initiative taken by Garnier Malaysia is truly an admirable deed that must be practiced more among brands and communities.
For more information on the Garnier Green Beauty Campaign, visit their website.
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