Lush Malaysia bares it ALL in their new #NakedSwapChallenge campaign, which draws awareness on excessive usage of plastics for product packaging, starting 1st July 2022! The campaign coincides with the No Plastic July movement, which promotes the Lush Naked concept.
The Naked concept basically refers to the removal of products from their packaging and displayed naked in lush stores. This allows popular products like bath soaps, bubble bars, and bath bombs to fill the store with their fragrance. This idea aims to promote a decrease in the use of unnecessary plastic for products that don’t need packaging.
Customers are drawn to appealing packaging without understanding the contents, which results in the majority of bathrooms being overflowing with unwanted products. They almost always feel unsatisfied with the products because they are unsuitable for their skin or hair, and they would eventually end up in cabinets and on bathroom shelves, where they sit around until they expire before going to the dumping ground.
“We went back to basics at the start of Lush – we stripped away the packaging and we put larger numbers of highly knowledgeable staff on the shop floor, to bring back the art of conversation and specialised service,” says Mark Constantine, Lush co-founder.
Lush uses in-person consultation to determine which products are best for each customer’s skin and hair type. In doing so, the floor staff is able to connect with and comprehend the proper products required, while also saving customers’ money, gaining their loyalty, cutting down on unnecessary product consumption, and cutting down on costs!
Ranging from hair care to foot products, Lush has got you covered from top to bottom! Here are some of the products we’d like to highlight:
Movis Facial Soap
For the guys and gals who are dealing with blemishes, this gentle and exfoliating product might just be perfect for you! It includes natural ingredients such as wholemeal bread, extra virgin coconut oil, granulated sugar, sunflower oil, wheatgerm oil, organic wheat bran, fair trade cocoa butter and so on. Thanks to its texture, it’s a great exfoliator that gently buffs and polishes skin as you wash.
How to use: Simply lather in your hands and massage onto your skin for a gentle, hydrating cleanse. Follow with other gentle and moisturizing products such as Glen Cocoa fresh face mask.
How to store: Keep this naked cleaner on a soap dish or in a Lush tin to use over and over again.
Soft Ceour Massage Bar
Give your body a much deserved massage after a long hard day at work! This product gives you a sweet smell while leaving your skin feeling soft and moisturized. It includes natural ingredients such as fair trade cocoa butter, shea butter, honey cocoa powder, almond oil, Brazilian orange oil and bergamot oil. It melts easily on the skin, giving a smooth and silky feel!
How to use: Hydrating honey relaxation awaits with this softening massage bar. Its responsibly-sourced shea butter and almond oil are designed to melt at body temperature, so smooth it between your hands a little before gliding over skin.
How to store: Keep this cool and dry – the ideal place is a Lush tin – until you are ready to indulge in a home spa treatment, or your skin is in need of a boost of hydration.
American Cream Pressed Conditioner
This conditioner gives your hair a healthy glow and smells amazing! Like most of Lush’s products, this pressed conditioner contains numerous natural ingredients such as fresh strawberry juice, fresh orange juice, organic agave syrup, vanilla absolute, clary sage oil and lavender oil.
How to use: Hold this bar under the warm water for a few moments then work between your hands to release this conditioner from its solid form. When it’s reached a creamy consistency, massage directly onto wet locks, adding as much product as you desire. Focus on the mid-lengths and ends of the hair then rinse away for superstar hair.
How to store: To enable this solid bar to dry between uses, place this heavenly hydrator somewhere away from water. If you’re travelling, you can pop it in a pot or a tin – just be sure to let it dry out before you tuck it away.
7 to 3 Cleansing Pad
This circular cream coloured pad acts as a makeup wipe, but without the added waste! It’s biodegradable, and can be used up to 5 times. It includes natural ingredients such as fresh white lily infusion, ground cannellini beans, carrageenan extract, everlasting flower absolute and ylang ylang oil!
How to use: Start with the coarser side by dampening a corner to activate the light cleansing cream. Glide the pad over your wet face and neck area, gently working it into the skin, then rinse clean.
How to store: Leave it to air dry in a clean dry receptacle such as a soap dish that drains and ensures it’s not left sitting in a pool of water.
The Naked range can only be purchased in-store, as it is not fit for delivery due to the warm Malaysian weather.
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