Your phone is the best accessory you can have considering it’s almost always by your side, every day of the week. What if you could combine the best of fashion and mobile connectivity?  Whilst the collaboration between the fashion world and mobile phones are nothing new, the name PRADA will definitely have many sitting up their seats. Celcom Axiata Berhad  has exclusively  worked with LG Electronics Malaysia to become the first telco to launch the PRADA phone by LG 3.0, one of the world’s most stylish and highly anticipated smartphone in the market.

Edward Norton and Daria Werbrowy are the faces of the Prada Phone by LG 3.0

“We are pleased to work hand in hand with LG Electronics Malaysia and be the first in offering our customers the experience of the PRADA Phone by LG 3.0. With the introduction of this stylish smartphone paired with Celcom’s widest and most stable network coverage plus value-for-money packages, it is not surprising that our customers’ smartphones comes alive in Celcom Territory be it for voice, video, email, music, surfing or multi-media messaging”, said Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad.

The winning combination of an innovative technology from LG and cutting edge design by Prada in addition to their local partnership with Celcom ensures that customers get not only the best coverage but also a stylish and distinctive phone to complement their lifestyle.

ABOUT THE PRADA PHONE BY LG 3.0 

The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3-inch and 800-nit screen. Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black.

With every detail designed for chic simplicity, this handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hardkeys completing the sleek simple finish. As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band wi-fi for high-speed surfing on the go.

The smartphone’s sleek design is also reflected once switched on. The PRADA phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons. Through this interface users can enjoy all the latest benefits of Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.

This unique user interface experience can be enjoyed on the device’s 800-nit, 4.3-inch NOVA High Brightness Display, allowing users to view all their favourite photos and content even in direct sunlight. Plus with an 8MP camera and up to 8GB of user memory, all Life’s Good moments can be captured and enjoyed in high quality.

To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.

KEY SPECS

Operating System: Android Gingerbread
Memory: User 8GB
Size: 4.3”
Resolution: WVGA (800 x 480)
NOVA Display: 800 nit 
Camera: 8MP  
Processor: Dual-Core/ Dual Channel Processor 
Battery: 1540mAh

PRICING & AVAILABILITY

To provide its customers firsthand experience of this stylish, slim fashion smartphone from LG, Celcom has tailored several special packages for customers that enjoy consistent services anytime anywhere. Exclusively for Celcom Exec customers, they can get this latest stylish phone from as low as RM1528 simply by subscribing to Celcom Exec 250 with a monthly commitment of RM250. Meanwhile for Celcom Biz customers, the device is available from RM1518 with monthly commitment of RM150 instead of its retail price RM2,299.

For those who are interested to get the phone, here are the rates from Celcom:

The PRADA phone by LG 3.0 is available at Celcom authorised dealers nationwide from March 2 onwards. To find out more about the PRADA Phone by LG and our cost effective data plans, please visit www.celcom.com.my.