A flower, a perfumer, a story… that’s what Chloé perfumes are all about.
The Chloé Atelier Des Fleurs is the latest phase of the fragrance line – a collection of not one, but twelve fragrances created by renowned perfumers. They drew on their childhood memories, vacation experiences, and reminiscences of memorable times in their lives. The perfumes are designed to be worn alone or in a variety of combinations, just like a personalized bouquet composed of your favourite flowers, each with its own particular facet – fresh, green, spicy, honeyed, musky, or powdery.
The collection, which now includes fifteen perfumes, has expanded with three additional scents developed by some of the world’s most renowned and creative perfumers. They used their olfactory recollections to create one-of-a-kind aromatic renditions of their favourite blooms.
The New Edition
Maison Chloé, known for its innovative approach to luxury fragrances, introduces three new fragrances made entirely of natural ingredients. Their perfumes are extremely exceptional, especially given the limited palette accessible to the perfumer when using only all-natural origin materials.
Narcissus Poeticus, Iris, and Ylang Cananga are vegan Eaux de Parfums made with 100 percent natural origin aroma, naturally derived alcohol, and water. They don’t have any filters or artificial colorings, only luxurious materials chosen with great care.
These three new products are presented in the Atelier des fleurs signature pleated glass bottle. The sole modification is the label, which has been updated to a verdigris inspired by nature. While the allure is still there, the materials have changed. Parts of the bottle and box are constructed from recycled materials (10 percent and 40 percent respectively). Furthermore, Chloé has abandoned hot foil stamping on its labels in favour of a more environmentally friendly printing procedure.
Narcissus Poeticus by Philippine Courtière
Narcissus Poeticus is a happy reminiscence of springtime enjoyment, fresh and somewhat powdery. The narcissus is the first flower that Philippine Courtière remembers falling in love with. The love tale begins when she was a child, strolling around the Jardin du Luxembourg with her grandmother, gathering small bouquets of the beautifully scented honey flower. In France, the narcissus is harvested in a method that promotes a more ethical and long-term agriculture.
Iris by Steve Guo
Steve Guo discovered the beauty and complexity of the Iris smell in Morocco, nestled in the Atlas Mountains. This one-of-a-kind plant is a sun-worshipper, with its blue-violet tint dotting the mountain slopes and highlands. After the plant is harvested, the roots are dried in enormous jute sacks for several months, releasing gentle, enticing aromas. Its distinct scent made such an effect on the perfumer that he wanted to recreate it with an unrivalled fragrance. The Iris is harvested in Morocco in a method that promotes more ethical and sustainable farming.
Ylang Cananga by Serge de Oliveira
On Madagascar’s Nosy Be island, there is a hidden gem: fields of Ylang Ylang stretching as far as the eye can see. Serge de Oliveira has a strong memory of the aroma. Flower gatherers pluck flowers by hand, one by one, in a happy family atmosphere. They appear to be dancing because they move so precisely, lithely, and rhythmically. Each person places Ylang-ylang flowers in their basket, releasing the amazing scent that inspired the perfumer to create this sensual, smooth, and sunny scent. In Madagascar, Ylang-ylang is harvested in a method that leads to a more ethical and sustainable production.
To smell good, it isn’t always about spritzing yourself with a bottle of perfume. To make a scent last longer and to create your own unique scent, a technique is required. The layering technique is a way to encourage the wearer to create something unique. At Chloé, they’ve curated a special technique to help customers create the perfect scent for themselves.
To compose the perfect bouquet scent, start by picking a signature flower. Followed by facet and then colour. Each scent is unique and with guidance, customers will be able to obtain the scent only they have access to. There’s also a selection of duo and trio-layering techniques. Not just that, Chloe will even guide you on the right way to spray your perfume. Starting with the ‘C’ style, followed by the ‘V’ style and finish with a spritz on the wrists and neck. This will help the scent last longer.
Apart from the three editions, there are also 12 scents from the same collection that you can try.
Rosa Damascena by Amandine Clerc-Marie – A crisp and spontaneous rose inspired by the concoctions of petals and wrinkled leaves Amandine Clerc-Marie brewed in her family garden when she was a little girl. A rose that gives an impression of botanical purity and a lightly spiced floral signature.
Lavanda by Quentin Bisch- A fragrance of shadow and light aroused by Quentin Bisch’s desire to capture the childhood vision of his mother walking from the heat of the garden into the cool shade of the house, a sprig of lavender in her arms. Quentin Bisch revisits this note with a highly modern twist, while enhancing every facet of Provencal lavender from aromatic freshness to sun-drenched fullness.
Magnolia Alba by Louise Turner – A captivating fragrance with a heart of the fresh, almost creamy scent of magnolia petals that recalls the promise of sunny days in Louise Turner’s native England. To create this fragrance, Louise Turner transcribed the smooth, plump and slightly lemony notes of magnolia blossoms in spring.
Cedrus – Behind this fragrance of woody, balsam and smoky scents lies the memory of a playful lover’s gift: a bouquet of branches that Quentin Bisch’s father gave to his mother when he was a child. It brings a tender and subtle elegance to the olfactory bouquet if given a minor role, or a warm and musky quality if it takes the lead.
Hibiscus Abelmoschus by Domitille Michalon Bertier – With its sunny, slightly fruity scent and its soft petals, hibiscus is the queen of the Polynesian gardens of Domitille Michalon Bertier’s childhood. The warm luminosity of hibiscus blossoms brighten the bouquet with opulent notes and musky, powdery lilts.
Herba Mimosa by Amandine Clerc-Marie – This tender, powdery fragrance echoes a memory from the perfumer’s youth: the awakened senses and stirred emotions of discovering the mimosa blooming in the hills of Grasse when she was 20. Mimosa blossoms with powdery, woody, vegetal and luminous facets that lend fullness to the composition.
Neroli by Sidonie Lancesseur – For this interpretation of neroli, Sidonie Lancesseur let the memory of a trip to Seville be her guide: the orange blossoms exuded smooth and deliciously refreshing scents warmed by the sun. Neroli takes us on a true olfactory journey with lightly honeyed, comforting and addictive floral accents.
Verbena by Mylène Alran – An aromatic verbena from her parents’ garden that Mylène Alran remembers rubbing between her hands as a child to keep the scent with her all day. In an olfactory composition, this verbena highlights the bouquet with a delicate lemony freshness and a natural radiance.
Jasminum Sambac by Louise Turner – When creating this fragrance, Louise Turner thought of what she considers to be the most beautiful jasmine sambac of all: the one she smelled on Mother’s Day in Bangkok, where it is the gift of choice for that special occasion. The delicate, velvety jasmine petals, as if beaded with dewdrops, bring soft and sunny to a bouquet.
Vanilla Planifolia by Quentin Bisch – As a budding perfumer, Quentin Bisch learned that vanilla comes from the extract of an orchid unlike any other: an original flower with a scent that is almost imperceptible in its natural habitat. He held onto the dream of reinventing this unique aroma as he concocted this multifaceted fragrance, with slightly spicy petal notes that herald an enticing, fleshy floral accord. This is the fragrance signature of a tempting flower in full bloom.
Papyrus by Alexis Dadier – As a child, Alexis Dadier received a papyrus covered with hieroglyphs from his grandparents as a souvenir of their trip to Egypt. That was enough to spark his fascination of this mystical destination. Years later as he was drifting in a boat down the Nile, the perfumer was inspired by an apparent contradiction between the refreshing scent of papyrus – which grows with its roots in the river’s waters – and its almost smoky, woody aroma. This fragrance expresses that surprising, contrasting duality.
Tuberosa 1974- Since the House was founded in 1952, Chloé has been celebrating an elegant, liberated, spontaneous idea of femininity. The House created its first fragrance in 1974 under the guidance of Karl Lagerfeld, its artistic director at the time. The full spirit of Chloé is captured within this eponymous fragrance, based on an alluring white flower, tuberose.
Create your personal fragrance bouquet from fifteen distinct floral scents. The Chloé Atelier Des Fleurs is a unisex perfume and the collection is available in two sizes for each fragrance.
The Chloé Atelier Des Fleurs
50ml (RM428) and 150ml (RM900)
Chloe Atelier des Fleurs is available at Isetan KLCC’s physical and online stores
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