Eid al-Fitr is a magnificent holiday that takes place after the month-long observance of Ramadan. It’s a time for family, food, laughter and love; it’s a time for vivacity, brilliant colour, and lavish dressing-up – and Swarovski has DELIVERED on all counts for its festive campaign.
The beloved multinational jewellery brand recently launched its 2022 Hari Raya campaign that not only captures the warmth and magic of the celebrated day, but goes EXTRA! How so? Swarovski appointed Malaysian national treasure, Dato’ Sri Siti Nurhaliza, as the face of the campaign!
Celebrating the splendour of Hari Raya, the campaign was launched by Siti Nurhaliza, who looked utterly enchanting adorning Swarovski’s carefully-curated jewellery.
“Hari Raya is best spent with people you love the most. It is also a time of forgiveness and renewal: the mark of a new beginning that glitters with the promise of a bolder, brighter future. The strength of this promise is imbued in these pieces from Swarovski, offering the elegance of hope, joy and confidence.” – Siti Nurhaliza.
Swarovski unveiled its premium assortment of Hari Raya jewels, with strikingly fashionable bangles, rings, and necklaces – the appropriate accessories to create a statement – with breathtaking designs based around the lush colour of green, enhanced with white, yellow, and rose metallics.
The strikingly fashionable yet timeless items offer elegance in rainbow colours to express the exuberant delight of the season, while embracing the splendour of the Millenia family to generate a sense of euphoria and harmony – and the timeless refinement of exquisite Swarovski watches.
The designs inspire an overflowing sense of optimism and assurance, thanks to an abundance of beautiful Stella stars – glittering with ethereal promise.
This year’s Hari Raya campaign will have you decorating yourself with the finest jewellery, as Swarovski wishes to cast a light on a brighter, more brilliant future for everybody.
The Hari Raya campaign will debut on April 2, 2022, with jewels from this limited-edition Raya collection accessible in stores and online at Swarovski’s website.
More on Hari Raya? Read these:
Numero UMMA! UMMA Launches Elegant BLOSSOM 2022 Raya Collection
ZALORUNWAY: #ZALORAYA Returns With Exquisite Modest Wear Creations
