ZALORA, Asia’s online fashion destination, recently returned with the 8th instalment of its annual runway show, #ZALORAYA2022, showcasing modest-wear by the most sought-after homegrown designers and brands for this year’s Eid-al Fitr.
The fashion show had a magnificent lineup – from Lubna and Maslea, to Zalia and nh by Nurita Harith – in order to reinvigorate the feeling of nostalgia and affection among friends and families separated by 2 years of the pandemic. This Eid-al Fitr, #ZALORAYA2022 offers plenty of “gaya,” with a wide range of beautiful and fabulous modest-wear with incredible designs for their consumers to don during the joyous festivity.
“This year, the #ZALORAYA2022 campaign is an extra special occasion as we celebrate our talented designers by featuring their collection under our platform. Expect an eclectic selection of baju kurung, baju kebaya, baju melayu and even kaftans, batiks and headscarves this season as we encourage our customers to explore endless style possibilities with our wide selection of modest wear.” – Shasha Ahmad, Head of Modest Wear at ZALORA.
Let’s take a look at some of the stunning designs created by our very own local designers at the #ZALORAYA2022 fashion show!
nh By Nurita Harith
Maslea
Zalia
Lubna
PBR By Raeesa
Yadotsa
TAS By Tom Abang Saufi
Watch Video of the Fashion Show!
In addition to the stunning Raya clothing, ZALORA is kicking off the Raya celebrations with unique discounts and bargains in categories including beauty, luxury and lifestyle, so consumers can not only make themselves look fabulous, but their homes as well.
To make your buying experience even easier, ZALORA has partnered with Atome, the premier ‘purchase now, pay later’ service.
“As part of our long standing regional partnership, Atome is excited to be involved as the only payment sponsor and partner for #ZALORAYA2022’s offline event. We see great synergy in providing shop and pay for the latest modest fashion wear and accessories online. Over the years, ZALORAYA has grown from strength to strength as the modest wear platform in the region, and we’re thrilled to be part of this annual campaign as Malaysia prepares to kick-off the Ramadan festivities.” – Vangie Hu, Regional Vice President of Marketing at Atome.
The #ZALORAYA2022 collection is now available for purchase at ZALORA!
More Raya-wear? Read this:
Numero UMMA! UMMA Launches Elegant BLOSSOM 2022 Raya Collection