I’m sure we’ve all been obsessing over CHARLES & KEITH’s stunning array of bags and footwear. It’s no wonder – the brand is affordable, and their amazing pieces make your entire ensemble look SNATCHED. The brand has always launched creative and gorgeous collections – but this time around, they’ve upped the ante by naming Krystal Jung as their first-ever global brand ambassador.
That’s right, folks! Your favourite former member of the K-pop girl group f(x), Krystal, has been appointed CHARLES & KEITH’s global brand ambassador and is kick-starting her ambassadorship by headlining the brand’s newest collection of footwear and handbags – part of the Floral-Themed Spring 2022 Campaign.
The Spring 2022 collection is an alluring picture of a sun-drenched garden, displaying this season’s bright, fresh trends in a lovely, flower-filled utopia. It’s a celebration of optimism and rejuvenation with the perfect starlet to grace the start of the year, emanating intoxicating and enchanting positivity.
The actress is transported away to an ethereal garden for the campaign, where she exudes a distinctive style in monochromatic ensembles teamed with vividly-coloured bags or shoes that wonderfully complement her attire and reflect her daily fashion sensibility.
Krystal carries this season’s new must-have purse — the Koa — in fresh spring tones of green and orange, with a lovely garden of Russelia and yellow Gerberas as her playground. With its nostalgic boxy design and huge clasp, the bag evokes a unique throwback silhouette: a statement piece that Krystal reaches for when she wants to spruce up her regular, effortlessly-fashionable clothes.
“My favourite bag is the candy-hued Koa handbag — it has a very classic appeal in terms of shape and size, while the fresh green and orange tones inject a beautiful pop of colour to any outfit. Am also loving the 90s video game-inspired throwback with pixelated prints, I can see myself living in the floral print Alex tie-up sandals and garden style clogs the entire season,” – Krystal Jung
Other 2000s-inspired bags, such as the small Aspen shoulder bag and the sculptural top-handle hobo bag slung over Krystal’s shoulder, make their debut in the campaign, introducing a burst of colour to her normally austere and polished look.
The actress is also shown resting on luxurious sofas surrounded by tastefully-arranged flowers while wearing the new CHARLES & KEITH footwear collection, which includes sandals, urban clogs, and Mary Janes in the brand’s bright floral theme that embodies the spirit of springtime.
Krystal’s go-to footwear for the warmer season is the chunky Alex platform shoes with fun straps that wrap around the ankles, which she pairs with charming mini-dresses and button-down midis that are reflective of her everlasting personal style.
If you want to elevate your aesthetic game by donning Krystal Jung’s look with CHARLES & KEITH’s 2022 Spring Collection in your everyday wear, the collection will be available in stores and online starting mid-February.
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