People turn to alcohol for a couple of reasons. It could be to escape problems, to get drunk, for enjoyment, or for ritualistic reasons. And if you have decided on going outdoor drinking tonight, it is important you plan ahead for a safe night out by leaving your car at home whilst enjoying free or discounted rides with five e-hailing and chauffeur-on-call partners.
Thus, we are introducing Carlsberg’s #CelebrateResponsibly campaign that is back for the 7th consecutive year, to advocate the importance of refraining from driving under the influence of alcohol. This year’s #CelebrateResponsibly campaign is also launched in tandem with the reopening of economic and social activities as Carlsberg Malaysia extends its support in driving footfall to food and beverages (F&B) outlets amid recovery from COVID-19 impacts.
Running from 13 November 2021 to 2 January 2022, the #CelebrateResponsibly campaign is made even more timely as it coincides with year-end festivities such as Christmas and the New Year’s celebrations, both a festive period that’s most commonly celebrated with alcohol for many. Coupled with the increasing number of road users as interstate traveling are now permitted given that more states have moved into the Phase Four of the National Recovery Plan, it is more so important for alcohol consumers to not drink while driving and opt for alternatives like e-hailing, chauffer-on-call and designated drivers.
By simply using the promotional code CELEBRATERESPONSIBLY, you can enjoy up to RM10 off each ride to and from over 3,000 Carlsberg Malaysia’s affiliated bars, bistros and restaurants, which can be redeemed between 5pm and 12 midnight daily until 2 January 2021 or while rides last. Alternatively, if you had an impromptu drinking session, you could opt to get a driver to drive you home in the comfort of your own car. With the same promotional code CELEBRATERESPONSIBLY, consumers can get an hour FREE with Buddy Driver on the TREVO app or 10% off Lailah’s chauffeur-on-call services.
“In trying times like this, we set out to do more than just curbing irresponsible drinking but also support the local F&B outlets to recover with dine-in businesses after weeks of disruptions. #CelebrateResponsibly further reiterates our stance that we have ZERO tolerance towards irresponsible drinking and that drinking-related accidents are one too many and can be avoidable, should one make responsible decision before planning for a drink,” said Carlsberg Malaysia’s Corporate Affairs Director Pearl Lai.
What do you think about Carlsberg Malaysia advocating no drink-driving with discounted rides for consumers and driving footfall to restaurants and bars amid business recovery? Let us know on our social media platforms.
Always drink alcohol responsibly and stay safe everyone!