If you’re a buff of anything Korean, then this news is going to get you ecstatic. With the opening of a convenience shop that has the same look, feel and products just like in Korea, you can start living your Korean dreams right here in Malaysia.
One of Korea’s most popular convenience store chains, Emart24, has landed in Bangsar South as a Reserve Store under the Emart24 banner. Well, you might be wondering what Korean goodies you can splurge on at Emart24. For starters, how about artisanal and trendy products ranging from fresh Korean street food and snacks, to lifestyle and beauty items!
Established in 2014, Emart24 has rapidly grown into an empire of 5,500 stores, earning it the distinction of being South Korea’s fastest-growing convenience store.
On board with the Hallyu wave, this Emart24 in Bangsar South will be the first of 300 targeted stores to be launched in the country over the next five years.
Emart24 Malaysia’s CEO, Vuitton Pang, says, “The time was right for a more progressive approach to convenience stores in our country.”
He adds that Emart24 Malaysia aims to deliver a unique and fresh experience like no other convenience store in the market. It will offer a special customer experience with larger floorspace, customised interiors and a distinct character. Every Reserve Store in the future will have its own set of features, making every customer experience unique.
If you think this is just a replica of another convenience store offering only food and beverages, you’re mistaken. Emart24 will have everything – from an array of food and cosmetics, to personal care products and fragrances.
The strategic collaboration for all authentically-imported K-beauty products is done with OnlyKorea, an authorized distributor and one of the leading K-beauty retailing groups in Asia.
And what else can we expect from a leading Korean convenience store? Everything tech! By already setting a higher standard for convenience stores in Malaysia, Emart24 will be introducing modern and innovative concepts, just like back home in Korea. Forget check-out counters with staff scanning your items. It’s all unmanned self-checkout kiosks offering purchase tracking and contactless payments. It’s a win!
“Especially now, in the current climate, contactless payments are the preferred method for both consumers and businesses,” said Pang. “With Emart24’s technological advances in Korea, our long-term goal is to gradually introduce these innovations in Malaysia.”
Emart24 Malaysia is also set to open its first General Store in Hartamas soon.
