Leading up to the 64th year of the country’s independence, Malaysia’s premier homegrown jeweller, HABIB, embraces the creative interpretation of the meaning of Merdeka for their campaign this year.
Themed Keindahan Merdeka, HABIB adopts the element of butterflies for their unique and meaningful life cycle.
Not only beautiful and graceful, but the butterfly also serves as a metaphor for transformation or rebirth, change, hope, freedom and life.
This is symbolic of the more than a year-long journey that all Malaysians have been going through since the pandemic first began in the early months of 2020. The transformational process of these magnificent creatures is very much akin to the many phases Malaysians have gone through during the pandemic.
From having to adapt our lifestyles to the new normal by staying home, not seeing our loved ones for months, to slowly coming out from our cocoons with the increased vaccination numbers, there’s nothing in our lifetime that has impacted us more than this pandemic.
And just like how a caterpillar is able to transform into a stunning butterfly, we are also starting to see the light at the end of the tunnel.
As part of its Merdeka campaign this year, HABIB collaborates with talented local artist, Najib Bamadhaj, by embracing creative expression via artwork on the same theme, relating to the journey of Malaysians in the past year.
Commenting on the collaboration, Dato’ Sri Meer said;
“Our collaboration with Najib Bamadhaj is certainly a creative synergy. Like artists, HABIB is all about expressing creativity through exquisite and timeless jewellery designs that transcend generations and cultures. While we are not able to have a grand Merdeka Day celebration this year, we can nonetheless send a strong message of unity and togetherness amid the pandemic via this beautiful art representation while highlighting the extraordinary talent of Najib Bamadhaj.”
Najib’s artwork, National Aspiration, expresses the symbolism and metaphor of the butterfly as the key element throughout the campaign.
In line with its campaign, HABIB launches Limited Edition 999 Gold Wafer Collection with unique designs of Malaysian butterfly species, namely Rajah Brooke’s Birdwing, Long-Tailed Blue, Malay Lacewing, Paper Kite Butterfly and Emerald Swallowtail!
As part of its annual Merdeka promotion, HABIB also introduces its new range of butterfly-inspired jewellery in yellow, white and rose gold colour combinations. Available in 22K, 18K and 9K gold, the delicate pieces of jewellery come adorned with a variety of diamonds and gemstones settings.
Primarily found in the Peninsular and Borneo Malaysia regions, the butterfly species are known for their captivating colours and shapes. Perfect as a gift, investment or collectors’ item, the Gold Wafer Collection comes with exclusive packaging designs highlighting the beauty of each butterfly species.
Customers who wish to marvel at the beauty of the visual artwork and to check out HABIB’s Merdeka Collection can visit any of HABIB’s nearest operating showrooms!
