The call for inclusion and diversity where makeup is concerned has long been present, and after Rihanna dropped her amazing makeup collection, Fenty Beauty, which offers 40 various foundation shades to cater to the whole spectrum of skin tones, other brands are only now attempting to be more diverse.
For starters, some brands are scrambling to update their social media platforms to include more models of colour usually ignored by mainstream beauty, while some others are immediately trying to concoct new shades to their makeup ranges.. but this one makeup brand decided to shade Fenty Beauty in the worst way.
Granted, Make Up For Ever stands as one distinct beauty brand offering a wide range of foundation shades; 40 shades for its Ultra HD Foundation to be exact, and naturally, MUFE felt the need to take a jab at Fenty Beauty, by captioning a photo of its foundations, “40 shades is nothing new to us”
Oh, Rihanna clapped back alright, and in the most epic way at that. She quickly commented on the photo, “lol. still ashy” and “shook.” Haha, trust we can leave it to the singer to flawlessly handle any kind of shade, especially when it’s about her eponymous makeup line she worked so hard for.