Seamlessly integrated into its latest apparel and shoes, Under Armour is about to change the performance game with its new Threadborne technology – an exclusive innovation platform comprising technologies meticulously engineered to offer enhanced athletic solutions.
To ensure the best possible advantage and support for athletes, the micro-sized, lightweight threads came to fruition from precisely analysing product components at a molecular level to distinguish exactly the fundamentals that can be improved or minimised, alongside anti-cling performance and moisture management.
The four Threadborne types include Threadborne Para that delivers lightweight, directional strength, Threadborne Microthread with coil shaped structured fibers that are extra breathable, Threadborne Seamless that is built free of excess for optimum comfort and fit, and Threadborne Siro with a unique yarn fabrication technique to eliminate distraction.
The Under Armour Threadborne line is now available at all Under Armour stores and prime sports retailers throughout Malaysia. Prices range from RM129 to RM619.