In South-eastern France lies a beautiful, historical province known as Provence. Famous for its sunny weather, abundant nature and rich culture, everyone who has visited Provence will return with a yearning admiration for its idyllic and unpretentious charm.
For L’OCCITANE, Provence bears a deeper meaning – it is the birthplace of the French beauty brand. Since L’OCCITANE’s humble beginnings in 1976, founder Olivier Baussan has always strived to share his passion for his beloved motherland.
Now, you can experience a glimpse of Provence at L’OCCITANE’s KLCC flagship boutique. Spanning over a total of 507 square feet, the brand-new flagship boutique showcases the generosity of Provence by welcoming customers into a cozy space filled with the wonders of nature.
Ochre limewash, a durable yet natural non-toxic base for walls, is used to create a warm and natural colour palette within the flagship boutique. Like in most houses in Provence, terracotta tiles line the floor, further inspiring a true Provençal Home feeling. A combination of wooden and metal structures lends a homely, welcoming feel, mirroring the vintage furniture and natural characteristics of an authentic Provençal space.
The KLCC flagship boutique boasts a one-of-a-kind window display, decorated with brass features and adorned with Immortelle flowers – the iconic ingredient of L’OCCITANE’s bestselling Immortelle skincare collection. The outlet’s bestsellers are displayed on shelves designed to look like a tree, complete with whimsical Immortelle flowers suspended from the ceiling.
Brought to Malaysian shores all the way from Provence, the bright yellow Immortelle flowers can now be appreciated up close by patrons of L’OCCITANE upon visiting the boutique.
Staying true to L’OCCTANE’s objective of being friendly to the environment, the KLCC flagship boutique, together with other existing L’OCCITANE boutiques, practice the use of eco-friendly materials such as recycled glass and plastic, FSC-certified wood and cardboard, vegetable ink printing, low-energy lights and so on.
Step in to Provence at L’OCCITANE KLCC, located at 113B, First Floor, KLCC Mall today. For more information on L’OCCITANE, visit its website or search #loccitanemalaysia #provencehome on Instagram.
