World’s leading sports lifestyle brand PUMA has launched a global campaign, DO YOU, which aims to galvanise total empowerment awareness among women all over the world. PUMA encourages women to stay true to themselves, and be bold, always.
In order to make the campaign more approachable in the region, PUMA South East Asia has selected six public figures to become the faces of the campaign — Siti Saleha and Vanessa Tevi from Malaysia, Kelly Tandiono and Rani Ramadhany from Indonesia, and Dawn Yeoh and Sheila Sim from Singapore – alongside Cara Delevingne and Rihanna as the official female ambassadors.
TV host and actress, Siti Saleha together with former Miss Universe Malaysia, Vanessa Tevi will spearhead PUMA’s goal to empower women to DO YOU. When asked about the campaign, Saleha quoted, “To DO YOU means to truly understand who you are, by embracing all of you–both good and bad. Once you’ve got it, you can use that as your motivation to strive for a better tomorrow!”
Meanwhile, Vanessa Tevi, the fearless energetic starlet who often putd her personal limits to the test is more than perfect to embody the campaign. She alluded, “Believe in your goals, even when everyone else doesn’t–hold on to it. Know yourself, and be able to stand comfortably in your own skin.”
In this new era of fitness-leisure, PUMA hopes to inspire women to embrace the athleisure bandwagon–to see fitness as part of their lifestyle and not just a trend.
The campaign kicks off this October in this region. Access PUMA for more information.