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Home Food & Drink

Horlicks Rolls Out The NutriQuest Campaign & NutriQuest Game!

by Dang Sari
April 24, 2016
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IMG_002 - Group Photo

The Horlicks NutriQuest campaign was recently announced alongside the launch of a new mobile gaming app. In the game, Horlicks unveiled this exciting platform to quench the thirst of toddlers going for a thrilling adventure to hunt and bring down Dr. Greedy. The evil scientist, Dr. Greedy has taken over the Horlicks factory because he does not want the kids to get any beneficial goodness from Horlicks.

IMG_004 - Kid tries out the newly-launched NutriQuest game app

In hopes to save the world and the Horlicks factory, little children are invited to be on this heroic quest with four tall, strong and sharp heroes; Damien, Omair, Akin and Ida to defeat Dr. Greedy. In this level-based game, children will start their quest in the City, followed by the Jungle and more.

IMG_003 - Dr.Greedy, the evil scientist in the NutriQuest game

The brand is fully committed to reaching out to the youth through proper nutrition to strive for them to be healthy, strong and energised. The Horlicks NutriQuest campaign features a line-up of activities which are readily available online and on-ground. Aimed at driving further engagement with kids, Horlicks brings to town a series of mini roadshows, retail promotions with Horlicks and NutriCoins, as well as prize redemption on the Horlicks NutriQuest website.

Get the Horlicks NutriQuest mobile game on your Apple or Android devices and begin your quest now! For more details on the game or the campaign, access here.

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