As 2016 kick-starter, Martell V.S.O.P hosted the very first Martell La French Touch festivities in Kuala Lumpur. Over 2,ooo partygoers were thrilled with beats by one of the strongest pioneers in the electronic dance music (EDM) scene and Grammy Award nominee, Joachim Garraud.
The party also featured Malaysia’s popular DJ, Joey G; Malaysia’s Hottest DJ, Patricia Knudsen; Hip Hop International World Bronze Medalist, Elecoldxhot; as well as an artist from the famed local DJ community – Play for Passion.
No outsider to Asia or Malaysia, DJ Joachim Garraud amused guests with his distinct and eclectic blend of music. The Frenchman treated fans to his signature ‘Space Invaders’ theme song with a broad range of tunes, from electro-house to techno.
Welcoming 300 years of French brilliance, Martell celebrates the evolution of the French music movement within the last decade with the limited edition La French Touch by Martell, climaxing in an evening of electrifying music.
Housed in a glow-in-the dark, neon blue bottle, the limited edition was made in collaboration with Etienne de Crécy, also a pioneer and emblematic figure of the electronic music movement. Etienne de Crécy universalised French House music, a genre that came along and to be known as “the French Touch”.
Check out Martell’s official Facebook page for more photos from the La French Touch party.