Nike is set to elevate the running experience for Malaysian runners with We Run KL 21K 2016. Scheduled to take place on April 10th, 2016 in the heart of the capital city, Nike is enabling runners to unleash their inner athlete via digital and on-ground services.
“Nike believes in providing runners with everything they need to achieve their personal goals and reach new levels as an athlete in their own right. Through the variety of services available at retail and on digital platforms, runners will be guided, encouraged, motivated and inspired in preparation for the 21km race. They will work towards becoming a better runner each day and prove it to themselves on April 10th at We Run KL 21K,” commented Angelene Chong, Nike Malaysia Country Marketing Manager.
Nike Malaysia will be organizing a holistic 12-week training programme, powered by Coach in the Nike+ Running app, featuring a series of training sessions that cover different areas such as Speed Training, HIIT workouts and Distance Stamina. The programme will be brought to life and complemented at physical training sessions curated and supported by long-term partners of Nike and seasoned marathoners: Jean-Pierre Lautrédoux (JP), Shaharudin Hashim (Coach Din) and Teoh Sue Ling (Coach Sue). These three We Run KL Running coaches will share personal training tips, nutritional advice and personal experiences to guide, motivate and inspire runners to ignite the best runner in them.
Race participants who are Nike+ Running app users will be closely monitored on their training progress and be rewarded with additional services for their achievements. They will also be sent motivational messages to keep them going.
To further support their We Run journey, select Nike retail outlets will also be providing personalized services to assist runners in selecting the best gear for both training and Race Day itself. In-store services such as footwear trial and apparel fitting will be available to runners to fully equip them with everything they need to enable the athlete within them.
“We are tailoring our services to suit the new generation of runners who are constantly pushing their limits and take pride in being a runner, to keep them motivated and on track. With this in mind, we aim to be there for every step of their We Run journey – from finding the best and most appropriate footwear and apparel, to helping them realize their optimum training to be their best runner,” added Chong.
Registration for Nike We Run KL 2016 begins on January 16th, 2016 at www.nike.com/werunkl.
