Kotex® – the leading provider of feminine care products – and HOPE worldwide Malaysia has launched a new campaign called Pass the Protection which encourages young women to care and support other women from all walks of life to empower them as they go through life’s many firsts by tapping into the spirit of sisterhood.
With Pass the Protection, Kotex® provides a platform for Malaysian ladies to pass on life’s tips via the campaign’s microsite. Every time a lady passes a tip to ace an important life experience and the protection of a Kotex pad to her friend, Kotex® will donate one Overnight pad to a Malaysian girl in need, via a donation to HOPE worldwide Malaysia.
Via this campaign, Kotex® will be able to reach out to underprivileged girls nationwide and help them be the best version of themselves. To date, more than 2125 pledges have been received on the website.
Find out more or participate in the Pass the Protection campaign via the campaign’s microsite or Kotex® Malaysia’s Facebook page!
