THE NOW is Moët & Chandon’s new brand platform that thrives in the thrill of living. It’s all about seizing the moment and encouraging life enthusiasts to explore, embrace, and feel in THE NOW, as every second is a #MoetMoment in the making.
At the Moët & Chandon #OpenTheNow party at Ruyi & Lyn Bangsar Shopping Centre, the occasion was brought alive with THE NOW moments and about 200 guests re-experienced the magic of Moët & Chandon in a spontaneous and engaging way with a spectacular glamping-themed event, echoing THE NOW spirit that’s inspired by the brand’s noble heritage.
Upon arrival, guests were greeted with Moët & Chandon Impérial Magnum bottles and the setting was lavishly decorated with glamping essentials like bell tents, throw pillows, cozy blankets, camping tables and fancy sofa chairs, creating a celebratory and magical night.
While being treated to Moët & Chandon Impérial champagne, guests spontaneously participated in the table tennis and giant Jenga games, and enjoyed the warm, gooey melted marshmallows with milk chocolate sandwiched between crackers at the dedicated Moët & Chandon S’mores bar.
Dancers disguised as guests performed a high-energy flash-mob adaptation that perfectly depicted THE NOW, and that was further reflected in Moët & Chandon THE NOW campaign video created in partnership with filmmakers We Are From LA. The video captured moments in life that define THE NOW, and featured a special appearance by Moët & Chandon’s global brand ambassador, Roger Federer.
To amplify the glimmering party, Moët & Chandon thrilled guests with Moët & Chandon Impérial Magnum bottles accompanied by the signature dazzling sparklers, while the host of the night, Will Quah, explained that THE NOW is about #MoetMoments to live, experience and taste.
https://www.youtube.com/watch?v=ieXyDbAWTS8
Visit www.moet.com and www.mhdm.com.my to find out more, or follow Moët & Chandon Malaysia on Facebook for more updates.
