Star Wars fever is here and revolutionary U.S. high-performance sports label, Under Armour is honouring the iconic Star Wars movies by launching Star Wars: The Imperial Collection apparel series. The upcoming Star Wars: The Force Awakens is set to be released sometime in December and everybody is joining in on the excitement leading up to the premiere. The brand new collection is a collaboration with Star Wars as part of the label’s Alter Ego line.
“The clothes maketh the man, while the film character’s costume maketh the character. Similarly, when athletes put on their gear, they become who they need to be in their respective sports. During competitions, athletes accomplish superhuman feats of physical and mental strength in pursuit of their personal or team goals. Be it strength, resilience, speed, endurance or determination, we want to enable athletes to feel like they are capable of attaining movie-world limits and show off their alter ego. Through our Alter Ego programme, we continue to introduce key collections based on films that have contributed to our society,” said Mr Michael Binger, Chief Executive Officer of Triple Pte Ltd, the exclusive distributor of Under Armour in Southeast Asia.
The Star Wars: The Imperial Collection boasts current designs of iconic characters’ armour on the Compression baselayers, which offer an ultra-tight, second-skin fit, delivering a locked-in feel to keep muscles fresh and recovery time quick. Graphic T-shirts are also available for those who prefer a fit that is less snug.
The full armour of one of film history’s most emblematic villains, Darth Vader, is imprinted in one such design, and another features a play on the instantly recognisable phrase, “the dark side”. In the Darth Vader baselayer, the sleek black armour is replicated in the Compression shirt, representing the character’s relentless resilience, in line with Under Armour’s I WILLTM mantra to never give up. Other designs feature the signature pristine white armour of the Storm Trooper character, elite soldiers of the Galactic Empire.
