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Home News

U for Life Officially Launches Malaysia’s 1st Ever Online Life Insurance

by Michelle Goh
September 30, 2015
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Photo: All smiles with the mascot (From L-R) Toi See Jong, Iskandar Ezzahuddin, Claude Chèvre and Miss Malaysia Universe 2015 Vanessa Tevi posing with the U for Life mascot

Malaysia’s first internet insurance platform U for Life Sdn. Bhd. held a soft launch back in May this year. Less than six months later, they have registered more than RM165 million, signalling a growing acceptance amongst Malaysians for purchasing life insurance online. The encouraging response has convinced the company and its partners to commit to an investment of up to RM5 million over the next 12 months to create greater awareness on the importance of life insurance.

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Photo: (From L-R) Toi See Jong, Iskandar Ezzahuddinand Claude Chèvrehaving a light moment at the official launch of U for Life

Designed to offer a simple, instant and affordable way to buy insurance online, the gap of Malaysians generally being under-insured compared to our neighbouring countries like Singapore, Hong Kong, South Korea and Japan, has prompted Hannover Re and Tokio Marine Life Insurance Malaysia Bhd to collaborate.

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Photo: Thumbs up for U for Life (from R-L) Claude Chèvre (Member of the Executive Board, Hannover Re); Vanessa Tevi (Miss Malaysia Universe 2015); Iskandar Ezzahuddin (GM, U for Life);Toi See Jong ( CEO, Tokio Marine Life Insurance Malaysia); and a model

Signing up for a U for Life insurance policy is just at your fingertips! Through the convenience of an internet connection, sign up now for your first life insurance policy within 10 minutes by answering a set of simple questions. In addition to that, U for Life policies are highly affordable, with monthly payments as low as RM9.85 for a RM100,000 coverage. If you’re worried you might face a problem halfway through, there’s even an online interactive chat to assist you.

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The U for Life platform was developed by Intelligent Life, a New Zealand-based software developer for the insurance industry with a proven track record in countries like New Zealand, Australia, the United States of America, South Africa and China.

For more information about U for Life or to sign up for your very first life insurance policy online, visit uforlife.com.my.

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