Global brand, Burberry has become the first to have their own channel on Apple Music. Listeners can find Burberry in the ‘Curators’ section of the Apple Music service. This brand new channel promotes Burberry’s exclusive collaborations with up-and-coming artist as well as iconic British artists that will feature songs, films and performances with playlists, which includes the best of Britain’s music from the past and present.
“There are so many extraordinary British artists and it is a privilege to have the opportunity to work with them and showcase their incredible talent. Music has always been intrinsic to what we do and I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience,” said Christopher Bailey.
Following the launch, Burberry will release a serious of exclusive videos by emerging artists like Lilla Vargen, Georgie and Rhodes alongside a performance from the iconic British singer-songwriter, Alison Moyet, which will be featured at the upcoming Burberry Womenswear show that is set to take place in London on 21st September.
Find Burberry on Apple Music here.
