Do you head over to Singapore often? It’s pretty common for a Malaysian to head to Singapore three times a year (or more) – so it has become more than a holiday destination.
Singapore Tourism Board (STB) has launched a new marketing campaign to encourage frequent and spontaneous travel to Singapore for Malaysian travellers who seek unique and exclusive experiences. STB’s new “Only in Singapore, Right Now!” campaign will feature a wide array of up and coming activities and experiences that are happening in Singapore.
If you plan to travel to Singapore peak during weekends and 33% of visitors make more than 3 trips a year, making Singapore not just a holiday destination but also an extension of a Malaysian’s lifestyle.
At the center of the campaign is the unveiling of YourSingapore Live, a comprehensive and informative online platform that will serve as a treasury of carefully chosen, up-to-date lifestyle experiences Malaysians can seek out.
YourSingapore Live features an extensive range of happenings, such as concerts, musicals, gastronomical adventures, attractions, exhibitions and a multitude of other lifestyle offerings that can be experienced “Only in Singapore, Right Now!”
The one-stop platform is also equipped with features that will make it easier for Malaysians to plan for their next exciting adventure in Singapore. Malaysians no longer have to browse through multiple websites and platforms to gather information on what’s happening in Singapore.
In addition to the online platform, STB will also focus its efforts in promoting these unique experiences via PR, print, mobile, advertising and digital marketing such as Facebook, Twitter and other social platforms.
For more information about YourSingapore LIVE, please visit www.yoursingapore.com/live
