Evelyn Lauder, the late wife of The Estee Lauder Companies’ Chairman Emeritus, kickstarted the Breast Cancer Awareness in 1992 and it has since then become an annual global event to educate people and raise funds for breast cancer organizations. This year, the BCA campaign returns with the theme “Let’s Defeat Breast Cancer, We’re Stronger Together,” to remind us that everyone needs to get together to fight the disease, for no action can happen alone.
Estee Lauder Malaysia has been actively spearheading the BCA Campaign in our country since 1997 by organizing awareness programmes as well as fundraising activities. A number of events have been lined up for this year to raise bigger funds and create awareness among all Malaysians:
Pink Ribbon Charity Golf
The Pink Ribbon Charity Golf will take place on 22nd October 2013 at the Bunga Raya Course, Saujana Golf & Country Club. 120 golfers will take part in this charity tournament and all proceeds from this event will be donated to charity. The fee is RM900 per person or RM3,600 per flight, and each golfer will take home a goodie bag as well having a chance to win lucky draw prizes.
Hairspray the Musical Pink Charity Night
Highly-acclaimed musical ‘Hairspray the Musical’ is collaborating with Estee Lauder Malaysia on the finale night of Sunday, 22nd September 2013 for the Pink Charity Night. This event will take place at the Plenary Hall, KLCC from 8pm onwards.
A total of 750 will be available at RM800 per ticket or RM8,000, RM10,000 and RM20,000 for group buys of 10 tickets. Each ticket comes with exclusive door gifts containing Estee Lauder’s much-loved products valued at RM300++, and all proceeds will be used to support efforts by the Breast Cancer Welfare Association (BCWA), College of Radiology Malaysia, The National Cancer Society of Malaysia (NCSM), and the Cancer Research Initiatives Foundation (CARIF).
Mammogram Sponsorship Programme
The Mammogram Sponsorship Programme is also back this year to provide assistance to underprivileged women in rural villages and urban poor areas in regards to better breast health knowledge and transportation to local hospitals for their subsidised mammograms.
Malaysians can make a donation for the programme starting at RM50, and Estee Lauder Malaysia will match the total amount donated by the public. You can contribute to this programme at any Estee Lauder Companies counter: Estee Lauder, Clinique, Aramis, Bobbi Brown and La Mer in Parkson, Isetan, AEON, Metrojaya and Sogo KL until 31st October 2013.
Feel Better Beauty Workshop
Estee Lauder Malaysia will be inviting 100 breast cancer survivors for a workshop that aims to help regain self-confidence and self-esteem through make-up and skincare. Make-up artists from Estee Lauder, Clinique, Bobbi Brown and MAC will be at the workshop to educate and provide participants with a complete makeover. Apart from trying out fragrances such as DKNY, Coach and Tommy Hilfiger, they will also take home exclusive door gifts.
Pink Ribbon Landmark Illumination
Iconic buildings in Kuala Lumpur have all had ‘the touch of pink’ since 2007 in conjunction with the BCA Campaign. This year, Malaysia’s globally recognised landmark, The Petronas Twin Towers, will be illuminated pink for two nights. To amplify the event, the fountain at Lake Symphony, KLCC Park, will also be lit up in pink from 18th until the end of October.
Exclusive Pink Merchandise
Every year, exclusive Estee Lauder Companies pink merchandise will be sold throughout the BCA Campaign, and all proceeds will go towards charity. These collectible items are back this year to help raise funds for the BCA Campaign in Malaysia:
Estee Lauder Evelyn Lauder and Elizabeth Hurley Dream Lip Collection, RM100
This set contains the best-selling Estee Lauder Pure Color Lipstick and new Pure Color Sheer RollerGloss in a stylish two-toned textured pink clutch with a classic Estee Lauder golden touch. It’s available exclusively at Estee Lauder counters nationwide.
La Mer The Hand Treatment, RM150
For the first time in La Mer’s history, the luxury skincare brand has redesigned its packaging with pink accents as a tribute to the BCA campaign. It’s available exclusively at the La Mer counter in Pavilion KL. More info here.