Global jewelry powerhouse Pandora just added a little more sparkle to the scene by naming Tyla, the Grammy®-winning South African music sensation, as its newest brand ambassador. Known for her trailblazing sound, viral dance moves, and effortlessly bold fashion statements, Tyla is now bringing her signature flair to Pandora’s iconic jewelry collections.
And yes, that includes the must-have charms you’ve probably seen all over TikTok.
Styled by Tyla – A Personal Story Told Through Charms
The collab kicks off with “Pandora Styled by Tyla,” a curated collection that celebrates personal storytelling through jewelry. Each piece handpicked by Tyla reflects a chapter in her life – from her cultural heritage to her skyrocketing rise in the music industry.
Highlights?
- Cherry Blossom Dangle Charm – a sweet nod to her breakout hit Water and its dreamy visuals.
- Mini Shark Tooth Charm – repping strength, individuality, and that fearless Tyla energy.
“Partnering with Pandora is such an exciting thing to do,” Tyla shares. “I’ve always loved how their jewelry lets you create something personal. It reminds me of home – my mom used to make jewelry, and growing up, my sisters and I made friendship bracelets from beads just like Pandora’s charms. Now my Tygers can twin with me!”
The Moment Before Coachella
This announcement lands just before Tyla’s highly anticipated Coachella debut on 11th April – proof that she’s not just topping charts but setting trends and breaking boundaries.
As a fashion darling who’s graced the covers of British Vogue, Elle, and Billboard, and as a performer who’s lit up stages from the Paris Olympics to the Victoria’s Secret Fashion Show, Tyla continues to redefine what it means to be a global icon.
With Pandora, she’s channeling that same energy into a new realm – where fans can wear her story, and better yet, start telling their own.
Tyla’s exclusive charm selection is now available at all Pandora stores and online at Pandora – start building your story, one charm at a time.
