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Home Fashion

TUMI TRX New Flagship Store Opening

by Daniela Dogliani
December 11, 2023
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TUMI, the renowned global leader in premium travel and lifestyle brands, is thrilled to announce the opening of its spectacular flagship store at the prestigious The Exchange TRX in Kuala Lumpur. This spacious 1,572 square foot haven is set to redefine luxury shopping, offering a unique and immersive experience for TUMI enthusiasts and connoisseurs alike.

This flagship store is a testament to TUMI’s commitment to luxury retail, seamlessly blending global appeal with local charm. This new concept store, complete with a VIP room and premium monogramming, pays a heartfelt homage to Malaysia’s rich heritage by incorporating the intricate and timeless beauty of Malaysia Songket. The Malaysia Songket pattern is laser printed on the front glass perimeter panel with front lighting, enhancing the visual allure of the space.

Randy Wong, TUMI’s General Manager for Southeast Asia, shared his insights on the choice of Songket as the flagship store’s design inspiration, saying, “We chose Songket as it epitomizes the artistry, heritage, and elegance that TUMI embodies. The rich cultural tapestry of Songket seamlessly aligns with TUMI’s belief in combining timeless craftsmanship with contemporary design, offering our clientele a unique and meaningful shopping experience.”

The hallmark of the TUMI Difference lies in its unwavering dedication to providing a world-class customer experience. A truly distinguishing feature of the new TRX store is the introduction of the exclusive TUMI Lounge, reserved for TUMI Gold members. Here, they can savor moments of relaxation while enjoying refreshing drinks and delectable light bites. This private sanctuary sets the stage for personal shopping appointments, expert consultations, intimate collection previews and exclusive events, making every visit a luxurious and personalized experience.

TUMI takes personalization to a whole new level with the debut of Premium Monogramming, exclusively available at TUMI’s TRX store, it’s making its second APAC debut in Malaysia. Customers can now elevate their TUMI pieces by adding premium metal monogram lettering to luggage tags or monogram patches starting from MYR70 per premium letter.

Those seeking to make a statement during this holiday season need to look no further than TUMI’s latest offerings, as it proudly introduces the 19D Aluminum Backpack, Minaudiere and Compact Carry-on. These products each encapsulate TUMI’s DNA of innovation, quality and design.

TUMI’s flagship store in The Exchange TRX is an embodiment of luxury, heritage, and innovation. Explore the finest in travel and lifestyle accessories, celebrate the commitment to luxury, and be a part of the TUMI legacy. Visit the store today at Lot G.29.0, Plaza The Exchange TRX, Persiaran TRX, 55188 Tun Razak Exchange, Kuala Lumpur.

The Exchange TRXTRXTUMI
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