Hilfiger Denim is retiring as the label of Tommy Hilfiger’s global denim offerings and returning with a refreshed look and a new moniker – Tommy Jeans.
Owned by PVH Corp., Tommy Hilfiger announced that the arrival of its Pre-Spring 2018 Tommy Jeans collection will be the first step of rebranding.
Through its comeback, Tommy Jeans adds a contemporary fusion of both sporty and preppy vibes to the collection, whilst retaining its iconic ‘stretch flag’ logo.
The special edition Tommy Jeans heritage capsules will also be carried on by the label, elevating its denim heritage and revamping classics for a fresher look.
If you’re looking to add denim staples by Tommy Jeans to your arsenal, check out the collection online or find it at the nearest store to you.
