On 4th June The Ordinary will launch its new Balancing & Clarifying Serum — a one step treatment targeting skin congestion, helping to maintain a healthy pore appearance and control visible oil.
The Ordinary is known for democratizing the “single” ingred ent skincare market, formulating products that highlight 1-2 key ingredients for a targeted approach to specific concerns The new Balancing & Clarifying Serum uses multi-pathways particularly helpful for complex skincare concerns that may be caused by a multitude of factors, offering one simple yet powerful solution to target congestion.
With “skinimalism” on the rise and hashtags like #minimalskincare garnering over 48 million views on TikTok. some may be looking to leave behind the 7 step regimen, for one product that can address multip e concerns — in a few drops. Proven to target seven skin concerns at once, the new multi-active blemish control Balancing & Clarifying Serum from The Ordinary. helps to reduce the appearance of pores, excess oil, and uneven skin texture for visibly clearer skin, all in one innovative formulation.
Multi-active solutions like Balancing & Clarifying Serum typically include 4 or more active technologies per formula. where the multiple technologies will target different elements of the overall skin concern — in thlS case It’s congestion. This kind Of formulation offers customers the opportunity to condense and streamline the treat stage of their regimen. We wanted to expand our range of Innovations to include multi-active solutions that offer a multipathway approach to targeting these overarching concerns in a simpler way.
Concerns of Congestion
Congestion has long been one of skincare’s most searched concerns and is defined by textural irregularities, enlarged pores and uneven skin tone. This can be caused by an increased sebum production and an abnormal buildup of dead skin cells, which accumulate within pores.
Congestion can be identified through visible shine, often a result of excess oil visible on the skin’s surface. Blocked pores and textural irregularities are another concern associated with congestion and are a result of a build-up of dead skin and excess sebum. Congested pores can make pores seem more visible and can cause closed comedones — appearing as texture on the skin.
The Ordinary’s new formulation reduces skin congestion and decreases surface shine caused by excess sebum production through 7 Skin-Clearing Technologies.
