Today Marina Bay Sands unveiled to the world their latest advertising campaign, which starts global sporting legend David Beckham.
The multimillion dollar “Never Settle” campaign, which is directed by award-winning American director and photographer Anthony Mandler lets consumers discover the beautiful resort through the eyes of Beckham, all in a series of print and television commercials.
Featuring Beckham at the iconic architecture marvel, the campaign highlights the luxury retail, fine dining, leisure and entertainment experiences that have become synonymous with Marina Bay Sands.
In the 2-minute commercial, Beckham can be seen pulling up in a sleek vehicle and entering into the glitzy world of Marina Bay Sands. The many experiences that unfold within the award-winning destination are illustrated through scenes of Beckham experiencing celebrity chef restaurant CUT, making a grand entrance into the Chairman Suite, enjoying the city’s best night views from Sands SkyPark, and raising a toast to fellow party-goers. The energy and excitement of the award-winning property are juxtaposed with scenes of tranquillity at the Banyan Tree Spa, the integrated resort’s inner haven.
David Beckham said: “I have collaborated with Marina Bay Sands on a wide range of projects ranging from charity events, inspirational workshops and festive celebrations. This is a brand that always aspires to be the best in everything it does. That’s why I love Marina Bay Sands. I am thrilled to be part of its story for the ‘Never Settle’ campaign, which is about a celebration of an amazing destination.”
“It was essential for us to capture the excitement and energy of Marina Bay Sands with this commercial. We wanted to show our audience that when they visit, they should and will never settle, with the very best dining options, the ultimate entertainment, the most coveted luxury shopping and more. David is our master of ceremonies, taking us with him through the cinematic adventure that is the Marina Bay Sands experience. At every turn, there’s something more dramatic, more exuberant and more beautiful,” said Anthony Mandler, a sought-after collaborator of Beckham and other celebrities such as Rihanna, Jay Z and Beyonce.
Check out the #NeverSettle campaign video below:
