Long gone are the nights when you craved a skincare routine that actually works with your skin. Say hello to Liah Yoo’s brainchild, KraveBeauty! Founded in 2017, the long-awaited brand is now available in Sephora Malaysia. Inspired by a desire for change in response to the beauty industry’s emphasis on ‘instant solutions’ and overwhelming trends, KraveBeauty paves the way for new industry standards by introducing straightforward, no-fuss products, with a big impact. Their mantra of “less is more” equals fewer products, fewer steps, and a reduced environmental impact.
The brand has launched six products into the Malaysian market, under the ‘Core’ and ‘Supplement’ Series. The Core Series acts like your essential morning cup of coffee – foundational products that form the backbone of any skincare routine and is sufficient for maintaining healthy skin. The Supplement Series, on the other hand, akin to a nutritious protein drink, complements your core routine, tailored to your skin’s needs. The Core Series comprises of the Matcha Heartleaf Hydrating Cleanser and the Oat So Simple Water Cream. The Supplement Series features Oil La La, Great Barrier Relief, Makeup Re-Wined, and finally, Kale-Lalu-yAHA.
