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Home Skincare

Tatcha’s New Brightening Collection Serves 12-Hour Radiance

by Dean Zaini
February 26, 2025
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Some things in life take time – but luminous skin shouldn’t be one of them. Introducing the NEW Tatcha’s Brightening Collection, a skincare breakthrough that redefines how Vitamin C works, delivering radiance, firmness, and clarity for 12 continuous hours with a single application.

At the heart of this innovation is 12-hour Time-Release Vitamin C, a meticulously stabilised form of the powerhouse antioxidant that remains potent in the bottle and bioavailable in the skin for longer. Developed by the Tatcha Institute in Tokyo, this proprietary technology provides a controlled, slow-release effect – ensuring deep penetration without overwhelming the skin. The result? A brightening transformation that works overtime, yet feels effortlessly gentle.

Inspired by kagayaki, the Japanese philosophy that true radiance comes from within, each formula is infused with Vitamin C-rich Japanese plum (nanko ume) – a treasured beauty secret once used in home rituals to brighten the complexion. Combined with Ferulic Acid and Pro-Glutathione Antioxidant Booster, these carefully curated ingredients don’t just illuminate the skin; they fortify its barrier, refine its tone, and restore its youthful vitality.

A Luminous Reset For Your Skin

The Brightening Serum (Brightening + Firming) 30ml or1.0 fl. oz, RM500

Dullness, uneven tone, and loss of firmness meet their match with The Brightening Serum, a powerhouse formula that delivers lasting radiance while supporting skin’s elasticity. 12-hour Time-Release Vitamin C works alongside Ferulic Acid to visibly firm and smooth, while Pro-Glutathione Antioxidant Booster enhances the skin’s natural defenses against oxidative stress.

Designed to be as potent as it is gentle, this lightweight serum absorbs instantly and is clinically proven to improve skin brightness, firmness, and post-acne marks in just one week.

A New Dawn For Tired Eyes

The Brightening Eye Cream (Brightening + Dark Circle Reduction) 15 ml or 0.5 fl. oz., RM355

The delicate eye area deserves a brightening ritual of its own. The Brightening Eye Cream pairs 12-hour Time-Release Vitamin C with Bioferments and Niacinamide to visibly firm, lift, de-puff, and reduce the look of dark circles – whether blue, brown, or black.

Nanko Ume, a Japanese plum – is a centuries-old skincare secret that delivers powerful antioxidant protection, while Pro-Glutathione strengthens the skin barrier for long-term resilience. The result? A visibly firmer, brighter, and well-rested appearance – no matter how many hours of sleep you actually got.

The collection features these two exceptional formulas, both gentle enough for twice-daily use – helping skin reveal its most luminous self in record time. Crafted with precision and rooted in tradition, Tatcha’s Brightening Collection is more than skincare – it’s a testament to the harmony of nature and science, transforming your routine into a ritual of radiance.

The Tatcha Brightening Collection is available in Sephora in-app, online, and Sephora in-stores.

antioxidantJapanese BeautyLuminous SkinSephoraSkincareTatchaVitamin C
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