Fashion designer, TV presenter and iconic model Alexa Chung will forever be a hallmark of British and global fashion. Her irrefutable influence turns anything she dabbles into extra magical, and on top of her successful partnerships with some of the world’s most renowned brands, the 34-year-old entrepreneur dropped her eponymous brand in 2017.
Needless to say, we knew we wanted in right as we found out she was working with Superga for its Spring/Summer 2018 campaign. Alexa isn’t just the pretty face of the campaign; she is also a proud designer of an exclusive capsule collection that reflects her vibrantly eclectic personality as well as her Parisian chic meets New York edge sharp sense of style.
For her five-style capsule collection, the style prodigy reinvents Superga’s classic silhouettes in various textures and colours. Think timeless footwear in satin, cotton, terry towel and varnish in feminine hues of sky blue, burgundy, off white, green and black, all of which adorn the ALEXACHUNG logo on the outsoles.
The Superga x ALEXACHUNG collaboration launches beginning 15 March 2018 and is priced between RM359.90 and RM419.90. It is available at Superga Suria KLCC and online at www.superga-my.com.
