This December 3rd 2015, Johnnie Walker Gold Label Reserve is presenting to you a nightlife experience like no other. Johnnie Walker Gold Label Reserve will launch its series of unique parties called The Celebration Lounge. The night promises bold, sophisticated and luxurious moments where party goers will be entertained by international DJs, gracefully-choreographed performances, all while having a glass of Johnnie Walker Gold Label Reserve in hand.
The Celebration Lounge will transform the Avalon Club Lounge @ TREC KL into a glitzy arena with a touch of class, with the ambiance elevated with gold-themed elements and décor that exudes luxury and sophistication, as Johnnie Walker Gold Label Reserve initiates its series of exclusive parties in key cities across Malaysia.
Consumers will be indulged with extravagant showcases that are set to feast their sense of sound, sight, taste and feel as they step into The Celebration Lounge for an immersive partying experience with their friends. Guests will have their audio experience amplified with music and sound from renowned DJs from all across the region. Music and DJs are only the start of the experience, as The Celebration Lounge takes a step further by adding visually appealing, glamorous performances and awe-inspiring show moments into the entire presentation.
Collaborating with a team of experiential experts, Johnnie Walker Gold Label Reserve will also convert selected outlets into an elaborate and lavish arena specially designed for local consumers. Bringing the experience to a whole new level is non-other than the Johnnie Walker Gold Label Reserve.
Touted as the celebratory blend fit for indulgent celebrations like The Celebration Lounge, consumers will have their taste buds elevated with the perfect blend of Johnnie Walker Gold Label Reserve, as well as unforgettable nights out with amazing friends. Guests will have the opportunity to immerse themselves in the serve ritual for the Gold Label Reserve, aptly savouring the luxurious, creamy and honeyed flavours of the blend.
Setting the tone for the year-end festivity, The Celebration Lounge aims to bring consumers on a progressive journey of a distinguished nightlife experience that is unrivalled and exclusive, as entrance to these luxurious affairs is by invitation only.
Rajesh Joshi, Marketing Director, Diageo Brands said, “The Celebration Lounge is a joyful platform for us to engage and inspire our discerning customers as they continue to seek new, inventive experiences. It also enables Johnnie Walker to introduce new perspectives to the local nightlife scene, instilling greater dynamism and excitement which will ultimately benefit consumers.”
