Following the success of its global Dream Again campaign, SK-II continues on to reignite childhood mind-sets and to encourage everyday women to dream again at the SK-II Dream Park at Pavilion KL.
Designed to emulate the spirit of the Dream Again campaign, the retail-tainment space housed various activities to reconnect visitors with their inner child, who is full of dreams and unbound by limitation.
Amongst the highlights at Dream Park included the Dream Again Zone whereby visitors could write postcards to themselves, the Magic Ring Zone to get a skin consultation, Miracle Zone – a video presentation area, Dream Catcher, the claw machine with an array of prizes, Dream Garden, a retail area, and the Dream Ice Cream Bar with a selection of ice cream.
The SK-II Dream Park ultimately spotlights the brand’s most celebrated skincare innovation, the iconic SK-II Facial Treatment Essence, that promotes crystal clear skin with long lasting results. Containing over 90% Pitera™, the miracle essence transforms the skin by refining skin texture, increasing firmness and radiance, and reducing wrinkles and spots.