A Decade of Excellence
SHISEIDO, global leader in beauty and skincare, is proud to announce a special collaboration with acclaimed Japanese art director Yuni Yoshida to commemorate the 10th anniversary of its iconic ULTIMUNE serum. This unique partnership brings together the worlds of art and skincare, highlighting the transformative power and timeless elegance of ULTIMUNE.
Since its launch in 2014, ULTIMUNE has been celebrated for its groundbreaking approach to skincare and garnered numerous awards and a loyal following worldwide.
Artistry Meets Skincare
To mark this milestone, Shiseido has collaborated with Yuni Yoshida, known for her imaginative and visually captivating work. Yoshida’s unique aesthetic and innovative design approach have made her a prominent figure in the art and design community. Her collaboration with Shiseido brings a fresh, artistic perspective to the ULTIMUNE brand, celebrating its legacy while looking towards the future. Her intense focus on both precision and aesthetics aligns perfectly with Shiseido’s values.
This stunning new work features brand ambassador Masami Nagasawa under the campaign concept “BELIEVE IN BEAUTY.”
The Design Concept
With ripples of intricately arranged petals from camellias and other flowers in SHISEIDO’s signature red, the visual represents the rippling energy of the beauty within all of us. SHISEIDO brand ambassador Masami Nagasawa stands elegantly in the center of it all, in a dress that blends seamlessly into the flowers. The captivating visual expresses the energy of a single droplet falling, and its expansive effect.
“The theme of this visual is ‘beauty spreading from the inside out,’ depicted through red flower petals arranged like ripples of water,” Yoshida explains. “The ripples symbolize not only the skin becoming hydrated and radiant from within, but also how the product reaches people worldwide. The image of Masami Nagasawa, posed elegantly like a droplet at the center of the ripples, evokes a quiet power, exuding vitality and energy, as well as the confidence that comes with time and experience.”
Yuni Yoshida believes everyone and everything has the power to be beautiful in diverse ways. “The concept of this collaboration is that everyone harbors the power of beauty, and that resonates with me deeply.”
This important 10th anniversary milestone was filmed on a beautiful and delicately constructed set that was carefully planned down to the last detail. Under Yoshida’s direction, the bright red petals were meticulously laid out one by one, creating a breathtaking space. The power of the flowers was expressed as if they were about to start moving—potentially springing up at any moment.
SHISEIDO ULTIMUNE Power Infusing Concentrate
This award-winning serum brings you 3 major benefits in just 3 days: enhanced radiance, resilience, and smoothness. SHISEIDO believes these 3 key factors makes the skin strong, beautiful and resistant to the external stressors that cause aging. Powered by Japanese skincare science, ULTIMUNE delivers visible changes fast, setting you on the path to powerful, healthy vibrant skin in just 3 days.
For all skin types: Oily / Combination / Dry
Smooth two pumps evenly over the face after cleansing and before moisturizer or serum, morning and evening.
