Sephora Collection is redefining beauty with its latest launch, Pump Up The Colours, a bold and vibrant collection designed to inspire self-expression through high-quality, accessible beauty. With hundreds of options across makeup, skincare, hair care, and body essentials, Sephora Collection continues its mission to deliver innovative and inclusive products that empower everyone to create their unique style.
The Pump Up The Colours launch introduces an exciting lineup of makeup must-haves, including reimagined bestsellers and all-new additions to elevate any beauty routine.
Featured Products:
Sephora Collection’s No. 1 best selling mascara is back – now in colour! Available in four stunning shades: Brown and Blue (permanent) and Burgundy and Pink (limited edition). This volumizing mascara delivers XXL lashes in a single swipe for an eye-catching, dramatic effect.
Now available in a waterproof version with brand-new packaging, this mascara delivers intense black pigment and long-lasting hold – even underwater. Perfect for all-day wear, rain or shine.
A versatile mirrored palette with four stunning shade harmonies, offering a mix of velvety, matte, and shimmering nudes. Compact yet generous, it’s a must-have for endless eye looks.
A pocket-sized version of the Mega Mix Palette, featuring high-impact shimmer and vibrant colours. With seven stunning shades, this compact essential allows for endless creativity.
Waterproof, highly pigmented, and available in seven irresistible shades, this intense matte-finish liner ensures precision with its ultra-precise felt tip. Enjoy bold, long-lasting definition.
With 67 highly pigmented, vegan shades in eight different finishes (matte, metallic, shimmer, and more), this stackable collection allows for customizable eyeshadow looks. Bonus: It can also be used on the cheeks!
A must-have complexion palette featuring a sun powder, two blushes, and a highlighter. Available in Light to Medium, Medium to Tan, and Tan to Deep, this lightweight formula ensures a radiant, flawless finish for every skin tone.
Infused with hydrating polyglutamic acid, this illuminating base enhances skin radiance while prolonging makeup wear. Achieve a glowing, hydrated complexion effortlessly.
From bold mascara shades to mix-and-match eyeshadows, the Pump Up The Colours collection is all about limitless creativity and self-expression. Whether you’re experimenting with new looks or elevating your everyday routine, Sephora Collection ensures that beauty remains fun, fearless, and accessible for all.
The Pump Up The Colours collection is now available at all Sephora stores, online, and on the Sephora app.
