Great news ladies and makeup junkies. Your favourite go-to store for all your beauty and skincare needs will be launching an online store on February 1st 2016, making everything accessible to beauty lovers 24/7. This announcement follows Sephora’s acquisition of Luxola, which has been making a name for itself as an independent beauty e-tailer. Luxola will be transitioning to www.sephora.my.
The president of Sephora Asia, Anne-Véronique Bruel believes that investing in Luxola is a unique opportunity to tap into the online beauty market and accelerate Sephora’s growth in Malaysia as well as Southeast Asia. Luxola founder and CEO, Alexis Horowitz-Burdick, said the acquisition of Luxola has allowed Sephora to speed up the current process and deliver an even larger assortment of beauty products to the Malaysia customer.
“Sephora has listened to the calls of Malaysian beauty lovers who have been patiently waiting for the chance to purchase Sephora online for some time. We are so excited to expand the offering and provide access to even more great products to beauty lovers in Malaysia and internationally,” said Ms Horowitz-Burdick.
Sephora will continue to build its online offering with in-store favourites over the next year. In addition to a greater brand selection, Sephora customers can also find the latest beauty trends on www.sephora.my to educate and inspire their individual beauty, embodying the unique exploration and freedom Sephora is known and loved for.
