This is BIG news for all beauty junkies out there!
After conquering the entire beauty industry with its countless stores, Sephora has gone digital and unleashed a new mobile product to win more business.
Sephora said it would soon roll out the smartphone service to all its U.S. stores. It also announced the launch of Sephora Flash, an Amazon Prime-style subscription service providing two-day shipping for online orders for $10 a year, and a new contouring guide app called Pocket Contour Class.
Additionally, Sephora also unveiled its new innovation lab, where it plans to develop other digital strategies for in-store and mobile purchases.
The service will allow retailers to send messages to smartphones within the stores to give them information on products and deals. The app will let users scan items for ratings and reviews, view in-store availability of items previously placed in an online shopping cart, and pull up details on past purchases.
In April, customers with iPhones will also be able to use the app to hover over images in the store and see a variety of media such as product videos, interviews, GIFs and YouTube playlists.
Taking into consideration its indisputable success and reign over the industry, it would be no surprise if its mobile services soon arrive on our shores!
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