German hair care brand, Schwarzkopf is making the rounds visiting selected local colleges and universities around the Klang Valley in search for an ambassador for the brand.
After announcing the business plan to enter the retail market offering quality products at affordable prices to consumers nationwide at the end of May, the brand is continuing to make its presence felt and reach out to potential users through various activation activities, one of it being the college on ground activities.
A total of 10 personalities will be picked as the winners based on the creative slogans and characteristics that best portray the brand to form the best line-up of the talent hunt.
For the roadshow, the brand will showcase three main brands from the colorant, hair care and styling categories. Among the products are the Extra Care shampoo, conditioner and treatment series, Freshlight hair colour series and Got2b styling series.
The next stops for their road shoes are:
- Sunway University (Oct 24 and 25)
- Multimedia University (MMU), Cyberjaya (Oct 29 and 30)
- Tunku Abdul Rahman College (Oct 31 and Nov 1)
The products have been available at selected pharmacies, hypermarkets and supermarkets since June.
For further information, please visit www.schwarzkopf.com or www.press.henkel.com
