Good news, cashless transaction lovers. Samsung Malaysia Electronics recently announced its partnership with several major banks in launching and expanding its Samsung Pay ecosystem in Malaysia!
CIMB, Citibank and Standard Chartered have joined as partners for Samsung’s mobile payment service Samsung Pay, with Hong Leong Bank coming on board soon, creating a wide platform for their respective customers with eligible payment cards to enjoy a more seamless digital mobile payment experience.
These partnerships enhance Samsung’s existing collaboration with Maybank and are an expansion of its current affiliation with major payment networks, Mastercard and Visa, as well as loyalty card partners, B Infinite, Bonuslink and Sunway Pals.
“Samsung Pay is a robust mobile payment platform that not only supports the shift towards digital wallets today, but provides a conducive and future-proof avenue for secure e-payments in Malaysia,” said Mr. Lee Jui Siang, Vice President of the Mobile and IT Business Unit, Samsung Malaysia Electronics.
“We are pleased to bring Samsung Pay to Malaysia – a country which is embarking on an ambitious and exciting path towards a cashless society. We envision that Samsung Pay will continue to push the boundaries of what is capable with a phone, and create a truly mobile wallet.” said Thomas Ko, Vice President and Global GM of Samsung Pay at Samsung Electronics.
As part of its efforts to provide a seamless experience for Samsung Pay users, Samsung has been actively engaging merchants, providing training to their cashiers and point of sale acceptance marks.
To date, over 90 percent of merchants ranging from food and beverage outlets, fashion and lifestyle retailers, and supermarkets or department stores in Malaysia have adopted the system and are equipped to offer users the ultimate convenience in mobile payment.
More merchants are expected to come on board soon. Along with participating banks and merchants, Samsung Pay’s existing support of loyalty card programmes such as B Infinite, Bonuslink and Sunway Pals in Malaysia will be joined by more loyalty brands in the nearest future.
Samsung Pay’s launch in Malaysia continues a broader push towards introducing mobile payments in Southeast Asia and the Asia Pacific region, following recent launches in Australia, Singapore and Thailand.
In Malaysia, Samsung Pay is currently available for Galaxy S7 and S7 edge, S6 edge+, Note5, Galaxy A5 (2017 and 2016) and A7 (2017 and 2016). For more information on Samsung Pay, access here.
