In conjunction with Puma’s Run The Streets campaign, the global sports brand has enlisted five Malaysian personalities of different backgrounds and artistry to headline the local front. The campaign speaks fluently to go-getters who follow their instincts, live and hustle towards life at full speed.
Chosen for embodying the Run the Streets spirit and owning what they do in their respective fields, the five local ‘hustlers’ are rapper Aman Ra, Bboy Khenobu, dancer Orange, daredevil photographer Wee Loong and graffiti artist Kenji. The local ambassadors will be fronting the campaign through a series of images and a video look book.
The campaign was launched on 16th February 2017 and it has since gone on to gain rave reviews among fashion enthusiasts in the country.
