Kronenbourg 1664, one of France’s super premium beer gets gets 2013 a chic start with their celebrated fashion platform, Kronenbourg 1664 L’Aperitif Fashion.
Kronenbourg 1664 L’Aperitif Fashion is a celebration of young upcoming local talent, and this year’s competition promises to bolder, with more sophisticated creations that are set to captivate Malaysian fashion enthusiasts and style aficionados. Winner of the competition will quality for a 3-month internship at a top London Fashion House courtesy from Kronenbourg 1664. If you aspire to be next Karl Lagerfeld, Jean Paul Gaultier or Alexander McQueen, start submitting your entry forms before the deadline, 31 May 2013!
Soren Ravn, Managing Director of Carlsberg Malaysia said: “This year is indeed a very exciting year for us and Kronenbourg 1664. We will be hosting the fashion event of the year. With Gillian Hung, President of Malaysian Official Designers’ Association (MODA) on board as a professional mentor, our designers can expect eclectic ideas and feedback. In addition we’ve implemented a public voting system for the top 5 finalists so it will be a more interactive process leading up to the finale”.
This year’s theme – French Masterpieces will be an amazing concept that designers can work with to celebrate the richness of the French culture. Judges will grade the designers on outstanding creativity, skill of workmanship and inspiration. Fashion designers who are keen on joining will have to submit four documents before the application can be processed for judging. Coloured sketches, mood boards and fabric boards; all of A3 size must be submitted together with the application form. The mood board should contain the description of the design concept and vision for the collection to add depth and context to their designs.
The top 20 Participants that qualify to the next round will receive RM500 cash to develop their collection taking them a step closer to the real world of fashion. They will then participate in a qualifier challenge and creative photo shoot before the judges’ shortlist their five finalists. This amazing top 5 will then be mentored by the infamous Gillian Hung to produce a grand finale showcase collection.
All aspiring designers who are interested can visit the micro site to register and download the brief for the competition at www.kronenbourg1664.com.my/LAF
For more information on Kronenbourg 1664, please visit www.facebook.com/KronenbourgMY.
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