In a unique digital collaboration to raise awareness for animal welfare, luxury fashion label Ralph Lauren has partnered with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) in a video called ‘The Dog Walk’.
While typical fashion videos normally star glamourous supermodels, The Dog Walk features various ASPCA rescue dogs and chic women in Ralph Lauren Fall ’13 Accessories Collection walking through iconic streets of Paris and New York. The innovative video uses 3-D imaging to display continuous cityscapes in black-and-white, while Ralph Lauren luxury accessories stand out in radiant colours. Highlighted signature pieces are presented in The Dog Walk, such as the classic Ricky Handbag, timeless jewelry, adorable pup sweaters and elegant dog carriers.
“Ralph Lauren has a long-standing history of supporting philanthropic endeavors, and dogs have always been an important part of the Ralph Lauren lifestyle. We are very excited to be working with the ASPCA to help promote adoption and bring awareness to the cause in this creative way.”
-David Lauren, Executive Vice President of Advertising, Marketing and Corporate Communications at Ralph Lauren.
Until November 15th 2013, 10 percent of the sales of select merchandise featured in The Dog Walk video will be donated to the ASPCA. The Ralph Lauren Fall 2013 accessories can be purchased at select Ralph Lauren stores and on RalphLauren.com .
Watch the adorable video of The Dog Walk here:
