For Spring/Summer 2023, PUMA and Palomo Spain have joined forces again to create a collection paying homage to classic surf culture with an immersive, genderless and accepting edge.
The second PUMA x Palomo Spain wardrobe is inspired by surf culture ranging from the 60’s and 70’s – the
era in which surf culture emerged as the ultimate expression of freedom, adventure and a laid–back, free
from conformity take on life – to the aesthetic that crystallised in the early 2000s.
era in which surf culture emerged as the ultimate expression of freedom, adventure and a laid–back, free
from conformity take on life – to the aesthetic that crystallised in the early 2000s.
Mixing soft pink lavender, aqua green and blue pastel tones with pop touches of bubble gum, yellow, and
coral, the gender–neutral collection introduces five different ready–to–wear styles. Pieces span from versatile
printed cotton tees and hoodies to lightweight moiré cargo pants, bomber jackets and fluid long sleeve tops
mimicking surfing rash guards.
coral, the gender–neutral collection introduces five different ready–to–wear styles. Pieces span from versatile
printed cotton tees and hoodies to lightweight moiré cargo pants, bomber jackets and fluid long sleeve tops
mimicking surfing rash guards.
Footwear includes two different versions of the Slipstream sneaker: a bicolour leather and suede lace–up,
and a pink mule with chunky hook–and–loop traps. A mint moiré backpack, a reversible bucket hat and a
crossbody bag – both featuring the season’s 60’s–inspired, colourful print – complete the accessories offering.
Shot in the otherworldly volcanic beaches of Lanzarote, the collection’s campaign celebrates the surfing community and summer romance. Moody tones of purple, orange and yellow echo dusk get together with friends, and the black sand and green waters of the island conjure the alternate reality of summer holidays.
