Global sport lifestyle brand PUMA celebrates Suede’s 45 years of evolution into a street icon with an exclusive “Evolution of Suede” party at Black Box, MAP Gallery, Publika. To reminisce the hip hop street party, PUMA enthusiasts walk down in memory lane on the evolution of dance and hip ho, with ample displays of the PUMA Suede.
The event which is sponsored by alcohol beverage brand Tiger Beer has brought together the hip and trendy, plus prominent personalities as well as fellow PUMA enthusiasts for the remembrance on the age of street hip hop. The event also invited Ben from Fly FM, Jin from JinnyboyTV, dance groups Elecoldxhot & Kartoon Network, and TV host, Rina Omar as they were seen enjoying the event together with other PUMA supporters.
It wasn’t all about enjoying the party as the highlight of the party was the four eight-feet 2058 Future Suede that were envisioned and designed by eight individuals from different subcultures. The designers were called upon to share their inspiration behind their designs after an evolution of dance routine by Elecoldxhot, Andrew T Crum, Sueann Chong, Miranda Yeoh, Twilight Action Girl, and Newba.
Of course, a PUMA night wouldn’t be complete without some hip-hop vibe from Raising The Bar as the DJ Fuzz and H3 gave a MC showdown along with a DJ showdown that relates to the history of the Suede.
The party also had an Instagram contest where media and guests posted live feeds to the PUMA hashtag #ForTheStreet, #MY and tag @Puma on Instagram. Blogger Bok Chou Loong emerged triumphant with his creativity and walked home with a pair of PUMA Suede.
The contest is also an ongoing contest where public can post pictures of their personal collection of the Suede.PUMA fans can also take pictures with iconic props available in PUMA outlets. Starting from 25th February 2013, weekly winner will be announced every Tuesday, beginning on 5th March 2013.
The four giant 2058 Future Suede will be exhibited at Publika from 28th January 2013 to 11th March 2013. The Future Suede is now available at all PUMA outlets in Malaysia.
Throughout the evolution, various parties and events will be held to celebrate the PUMA Suede and its 45 years of glory.
For more information on “Evolution of Suede”, visit madeforthestreet.com.
